‘Race to Save Humanity’ Million Dollar Play and
Win Contest Kicks Off June 9;
Available For First 500,000 Copies of Xbox Version
Advent Rising Press Release
EDISON, N.J.,– Gamers now have one million more reasons to anticipate the May 31 launch of Advent Rising, as Majesco Entertainment Company (NASDAQ: COOL ), an innovative provider of diversified products and content for digital entertainment platforms , today revealed the details of its “Race to Save Humanity” million dollar play and win contest for its highly anticipated sci-fi action video game. The contest is available only on the Xbox® video game system from Microsoft.
Made possible only through Xbox™ Live, Majesco’s Advent Rising “Race to Save Humanity” contest kicks off on June 9 and offers eligible consumers who find hidden ‘A’ icons within the game a chance to win hundreds of weekly prizes and one grand prize of $1,000,000.
“A game of such epic proportions requires a promotion of equal stature and a million dollar play and win contestis certainly that,” said Ken Gold, vice president of Marketing for Majesco. “We are excited to team with Microsoft on such an innovative promotion in which we watch gamers compete to become a millionaire and win tons of other great prizes via Xbox Live.”
$1,000,000 – And How to Get It
The contest commences June 9, a week after the launch of Advent Rising and is limited to the first 500,000 copies of the game. Consumers who purchase specially marked packages of Advent Rising will receive a free, two-month subscription to Xbox Live. Then, once a week for six weeks, an “Easter egg” in the form of the letter ‘A’ will be downloaded via Xbox Live and hidden within a level of the game. Majesco will distribute clues as to which level the icon resides in and then the race is on.
Once the egg is found, consumers will be given a code and prompted to log into the contest website using their Xbox Live Gamer Tag. The first person to do so is that week’s winner. The contest is open only to US and Canadian residents (void in MD, VT and in Quebec) who are 13 years or older. The contest ends August 15. Complete contest rules can be found online at www.adventtrilogy.com beginning May 31.
Hundreds of Weekly Prizes
Over the course of six weeks, players can also compete for cash and prizes, with one Grand Prize winner receiving $1,000,000. Hundreds of great prizes include:
· Six weeks of cash prizes totaling $10k, $20k, $30k, $40k, $50k, and the Grand Prize of $1,000,000;
· 12-month Xbox Live subscription cards from Microsoft;
· SoBe refrigerator and a one-year supply of SoBe drinks;
· SoBe guitars, golf bags, MP3 players, and more;
· Advent Rising strategy guides from Brady Games;
· Officially licensed Xbox controllers from Radica.
Developed by GlyphX Games, Advent Rising is scheduled to ship May 31 for the Xbox ® video game system from Microsoft and for PC on June 30. For more information on Advent Rising, visit www.adventtrilogy.com
WITH MULTI-MILLION DOLLAR MARKETING
CAMPAIGN FOR ‘ADVENT RISING’ VIDEO GAME
In-Theater Commercial to Debut Before ‘Star Wars: Episode III-Revenge of the Sith’
EDISON, N.J.,– Majesco Entertainment Company (NASDAQ: COOL ), an innovative provider of digital entertainment products and content , today unveiled the details of its aggressive marketing campaign for Advent Rising, one of the Company’s acclaimed premium titles shipping to national retail outlets on May 31.
Highlighting the campaign are two high-profile activities designed and optimized for greatest consumer impact:
· Cinematic in-theater commercial premiering May 19 in front of the Star Wars: Episode III movie on thousands of screens nationwide, including Regal Cinemas, United Artists Theaters, Edwards Theaters, AMC Theaters and Loews Theaters. The trailer reveals a sampling of the game’s original musical score created by a 70-piece Hollywood union orchestra led by Emmy Award-winning conductor, Mark Watters;
· $1,000,000 “Race to Save Humanity” play and win contest starting June 9 and offering the first 500,000 consumers who purchase Advent Rising on Xbox the chance to win hundreds of prizes, including a grand prize of one million dollars. Other prize partners include SoBe Beverages, Radica and Brady Games. The promotion is supported across the advertising campaign and includes a radio buy in the top 20 markets. The contest is open only to US and Canadian residents (void in MD, VT and in Quebec) who are 13 years or older. The contest ends August 15. Complete contest rules can be found online at www.adventtrilogy.com beginning May 31.
“One of our key corporate initiatives is to support our products with innovative promotions and strong marketing,” said Ken Gold, vice president of Marketing for Majesco Entertainment. “In support of that, we have created an unrivaled and far-reaching campaign that includes in-theater advertising and our $1,000,000 ‘Race to Save Humanity’ promotion with Xbox Live, both of which compliment our traditional media buy and in-store programs.”
Advent Rising is shipping May 31 for the Xbox ® video game system from Microsoft and June 30 for PC. Additional information about the game can be found online at www.adventtrilogy.com.