In celebration of the upcoming release, Cirque Du Freak: The Vampire's Assistant will be allowing fans to join the freak show through the launch of a brand new “iFreak” iPhone and iPod Touch application.

The “iFreak” application allows users to take a photo (or select one from an existing album) and transform into their favorite freak from the film. Users will be allowed to mix and match characters and add endless features. Once a freak inside and out, the user can name the creation, save it to their iPhone and iPod Touch, email, and share their new identity through social networking outlets.

The “iFreak” application is free of charge and is available for download on iTunes at: http://itunes.com/apps/ifreak Visit the official website for more information at: http://www.thevampiresassistant.net

Cirque du Freak: The Vampire's Assistant will hit theatres on October 23, 2009 and stars John C. Reilly, Ken Watanabe, Josh Hutcherson, Chris Massoglia, and Ray Stevenson. The film is directed by Paul Weitz and is distributed by Universal Pictures.

About Cirque Du Freak: The Vampire’s Assistant
The Vampire’s Assistant, based on the popular series of books by Darren Shan, is a fantasy-adventure about a teenager who unknowingly breaks a 200-year-old truce between two warring factions of vampires. Pulled into a fantastic life of misunderstood sideshow freaks and grotesque creatures of the night, one teen will vanish from the safety of a boring existence and fulfill his destiny in a place drawn from nightmares.

16-year-old Darren (Chris Massoglia) was like most kids in his suburban neighborhood. He hung out with his best friend, got decent grades and usually stayed out of trouble. But when he and his buddy stumble upon a traveling freak show, things begin to change inside Darren. That’s the exact moment when a vampire named Larten Crepsley (John C. Reilly) turns him into something, well, bloodthirsty.

Newly undead, he joins the Cirque Du Freak, a touring sideshow filled with monstrous creatures from a snakeboy and a wolfman to a bearded lady (Salma Hayek) and a gigantic barker (Ken Watanabe). As Darren flexes his newfound powers in this dark world, he becomes a treasured pawn between the vampires and their deadlier counterparts. And while trying to survive, one boy will struggle to keep their brewing war from devouring what’s left of his humanity.