Where to go with Spider-Man? That's the billion dollar question that has plagued Sony Pictures. One of their flagship franchises, Spider-Man is a proven money-maker that could not be allowed to lie fallow simply because the creative engine ran out of fuel. One could argue that, over the span of three pictures - 2002's Spider-Man, 2004's Spider-Man 2, and 2007's Spider-Man 3 - Sam Raimi took the character as far as he could go. In fact, the third film in that series might have been one too many. When it came time to develop a fourth installment, Raimi departed over "creative differences" and Sony was left with a movie that needed to go forward but no driver behind the wheel. So they followed what has become an accepted approach in Hollywood: when in doubt, remake and reboot.
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