Greatest Movie Ever Sold, The (2011) - Synopsis
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in Pom Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it is certainly new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
A very powerful but also irreverent brand in his own right, filmmaker Morgan Spurlock is much loved in the UK. With humor and insight in Pom Wonderful Presents: The Greatest Movie Ever Sold he unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
Selected for opening night movie at Sheffield Doc Festival. The film also screened at Sundance Film Festival 2011, Miami International Film Festival 2011 and SXSW Film Festival 2011.
The film will also be opening the Rushes Festival on July 20th.
Pom Wonderful Presents: The Greatest Movie Ever Sold is as much a celebration as it is a critique of this now commonplace form of co-promotion.