CBS is likely to take in more than $200 million in ad revenue on Super Bowl Sunday, Jan. 28, the Wall Street Journal reported today (Friday). The newspaper said that the total includes revenue from the Super Bowl game itself (at $2.4 million per spot) as well as earnings from the pregame show and the first episode of the new Survivor series. CBS has already boasted that its take will be the most ever earned by any network on a single day.

Source: Studio Briefing