Date: 25th January 2001

Not-So-Super Sunday?


Without the appeal of charismatic football superstars, Sunday's Super Bowl contest between the Baltimore Ravens and the New York Giants could produce the lowest ratings for the game in ten years, Bloomberg News observed Wednesday, citing industry analysts.

Nevertheless, CBS and its owned stations are likely to earn $200 million from advertisements running during the game, including $2.5 million spots for MGM's Hannibal, Sony Film's A Knight's Tale, Universal's The Mummy Returns, and Warner Bros.' Valentine.

Source: Studio Briefing