The loss of its WWF wrestling shows threw the USA cable network for a loop this month, according to figures released by Nielsen Research Tuesday.

The perennially first-place (in primetime) cable net saw its numbers plunge 30 percent from a 2.7 rating to a 1.9, pushing it into second place (tied with TNT), behind the women's cable channel Lifetime, which finished (with a 2.1) in first place for the first time in its history.

Source: Studio Briefing