Disney/ABC-owned KGO-TV has refused to air an anti-AIDS spot, paid for by the San Francisco Department of Public Health, showing bare-chested men and a "transgender" allegedly infected with HIV, the AIDS virus, urging safe sex.

The agency had purchased time for the 30-second spots during the Rosie O'Donnell and Oprah Winfrey daytime talk shows. Tuesday's San Francisco Chronicle reported that the station had said that while it would not run the ad during the afternoon, when children might be watching, it would run it after 10:00 p.m.

An unnamed KGO exec was quoted by the Chronicle as saying that the ads, which bear the slogan "HIV stops with me," were "eye-popping."

Source: Studio Briefing