The owners of the One Times Square building have sued CBS as a result of the network's decision to digitally replace the advertisements on the building last New Years Eve with the CBS logo.

As reported by the Fulton County (New York) Daily Report Wednesday, OTS Signs is claiming that CBS, in effect, posted an ad on the building without paying for it.

The suit also complains that by obliterating the ads that actually appeared on the sign (for NBC, Budweiser and Panasonic) CBS made it less likely that those advertisers would buy ad space on the building in the future.

Source: Studio Briefing