Procter and Gamble Chairman John Pepper promised Tuesday "to do everything we can to resolve" the advertising industry's dispute with the Screen Actors guild and the American Federation of Television and Radio Artists.

His comments came following an announcement by the AFL-CIO of a boycott against three leading P&G products, Tide, Crest, and Ivory soap. However, in an interview with today's (Wednesday) Wall Street Journal, Pepper noted that his company is only one of 12 on the advertisers' negotiating council and said that P&G will continue to use nonunion actors in its TV commercials until an agreement is reached.

Source: Studio Briefing