To celebrate the launch of Orange Wednesdays, Orange are offering you the chance to win a seven night stay in one of the most glamorous places in the world - Hollywood. All you have to do to enter is click on the following link:
http://www.orange.co.uk/entertainment/film/competition
For the first time in UK cinema history a mobile ticketing service has been introduced so that Orange customers can buy two cinema tickets for the price of one.
Customers obtain a unique reference number by simply texting FILM to 241, speed dialling 241 or visiting the Orange World WAP portal. Tickets are redeemable at participating cinemas across the UK*.
Jeremy Dale, Vice President of Brand Marketing for Orange UK, commented: ”Everyone loves a great film and the introduction of Orange Wednesdays will help to make 2004 a golden year for the nation’s film fans. Orange customers will now be able to use their phone as a season ticket for the cinema.”
Barry Jenkins, Chairman of (AIM) All Industry Marketing for UK cinema, added “The UK film and cinema industry is a vibrant mix of over 150 distribution and exhibition companies representing the diverse range of the film/cinema experience. Over the last 20 months we have worked with Orange to develop a ground breaking interactive communications campaign to promote film and cinema across the UK.”
