"Whimsy" is one of those things that are easier to write than to convincingly create. Several people are perfectly capable of scripting a scene where wide-eyed tots enter a room of perpetually bouncing balls, only to be chased out by a dodge ball the size of a Dodge truck. But precious few have the talent to bring said room to life for the good of a fantasy film.
Zach Helm, a gifted writer and director, unearths enough of those visual wizards for his debut picture Mr. Magorium's Wonder Emporium, a production designer's dream that is wondrously stuffed with the type of creativity usually reserved for children's literature. Helm proved he can write whimsically with his clever Stranger than Fiction script, where tax agent Will Ferrell ignored a narrators running commentary in his head. Now Helm's charming Emporium shows he's able to construct whimsy on screen, as well.
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