Producer Ben Stassen, whose Haunted Castle launched on numerous IMAX 3-D screens over the weekend has hit back at IMAX executives who refused to show the film in the theaters that they owned and asked other IMAX theaters to do the same.

In an interview with Sunday's Los Angeles Daily News, Stassen responded to IMAX's assertion that it was acting to protect "customers' expectations from our brand." "Maybe people want to see something else for a change," Stassen remarked. "If they feel that the identity of the brand is wholesome family entertainment, my question to them is why, then, did they send 3-D projectors to multiplexes? It doesn't make sense; multiplexes are not going to turn into education centers. Multiplexes are places for entertainment, period. How can they ask exhibitors who pay $2.7 million to put one of their projector systems in a place like Universal CityWalk to only show family entertainment?"

Source: Studio Briefing