Cereal maker Kellogg has agreed to invest in an Indian theatrical feature starring "Bollywood" heart throb Shah Rukh Khan, the Times of India reported today (Tuesday).

The live-action/animated film, to be produced in Hindi by the animation company Crest Communications, will co-star Kellogg mascot Molly the Bear, the newspaper said. It reportedly will be the first animated feature ever produced in the subcontinent.

Source: Studio Briefing