William Shatner, who was paid in stock options for his commercials for Priceline.com, exercised at least $2 million worth of them before the stock took a nosedive, New York Post columnist Neal Travis reported today (Wednesday).

Travis also noted that the former Star Trek star has made other wise investments, including his Tennessee Walker horse farm in Sonoma, CA, where his steeds are reportedly fetching as much as $750,000 a head.

Source: Studio Briefing