Date: 19th July 2010

'Inception' breaks through with $60 million weekend

Inception (2010) starring Leonardo DiCaprio generated an estimated $60.4 million from its opening weekend, a great success considering the complicated plot line and the vague marketing campaign.
Directed by Christopher Nolan, it soared to the top of the box office in the US, which must be pleasing for Warner Bros given the rumoured $200m budget for this original concept movie.

The movie is centered around Leonardo DiCaprio's character (Dom Cobb) who has the ability to break into other peoples dreams and extract secrets but is given one last assignment to enter a target's mind via an inception and lead a team of specialists to implant a new thought process through the many levels of the target's consciousness. - A highly dangerous process.

This action flick, marks DiCaprio's highest grossing opening weekend in the US. Beating his previous $41.1m for last year's Shutter Island (2009).

The animated comedy Despicable Me (2010) starring Steve Carell dropped into the number 2 slot and the new Disney family flick Sorcerer's Apprentice, The (2010) starring Nicolas Cage couldn’t catch a break from audiences, grossing only $17.3 million and rounding out the third spot for the three-day period. Having now earned a lacklustre $24m after five days on release. This will be one of those movies where Disney will be counting on the international audiences to save the movie from being a total disappointment.

Source: Press Release



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